Google apparently is on the right track. Instead of improving boring stuff like the actual search algorithm and the resulting rankings they turn to more important things: 1.) Improving search results by having human evaluators do the work their once renowned PageRank algorithm doesn’t seem to capable of anymore. 2.) Adding nifty Web 2.0-ish effects so the users are so enamoured with the UI they don’t take care of the actual search results anymore.
December 19, 2008
Google: The Bling Bling Search Engine
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